Personas are fictitious representations of groupings of comparable individuals in a target market. They may assist you in developing strateg

Performance is a very useful tool for demonstrating how well your product does against your key performance indicators, how it is received b

Physical evidence is concerned with all tangible aspects of the customer experience, which includes branding. Physical evidence serves as s

Purpose is the "WHY" of your brand or company. This is the reason behind everything you do. This is the motivation or rationale behind every

This week, we will continue our 12 Ps Marketing series blogs by discussing Packaging.